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Are You Buying More Lipsticks Lately?

April 23, 2014


On the surface, this may seem like an odd question in the context of all things real estate but when you understand the connection between lipstick and the economy all will be clear and make perfect sense!

In fact, Leonard Lauder of Estee Lauder cosmetics, claimed that lipstick sales were an economic barometer because the purchase of cosmetics went in the opposite direction of the economy. Lipstick sales increased when times were challenging based on the belief that women splurged on smaller luxuries over big ticket items in times of economic hardship. Well this makes perfect sense to me and would explain my impressive array of lip glosses!

So I ask you, when times are tough, do you forgo the larger more expensive items and in their place, indulge in the small luxuries just to keep your spirits buoyed and your perspective poised for more robust times ahead?

I’m afraid that after recent figures on the housing market, you had better stock up on lippies and guys, perhaps a tie or two.

So pucker up and apply that gorgeous gloss liberally, those house prices are nasty!

Remember, consider co-buying and set your sights beyond the lipstick counter.

March House Price Index